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The tool is called Plausible.io and I find it much better than Google Analytics. Below, I will explain to you why I think so.
First of all, I really like the user interface of this tool. It is very intuitive and everything is nicely laid out. On the screenshot below, you can see how it looks like:
Another big advantage is the speed of this tool. Both the speed of the UI when you are checking your stats (Google Analytics is very slow compared to Plausible), as well as the speed of the script that loads on your website. You can even improve your Core Web Vitals score by using Plausible Analytics instead of Google Analytics. You can read more about how much difference it can make in this article on the Plausible blog.
Other advantages include specific neat features. These are, for example, email notifications about traffic spikes (you can have an email sent to you when there is currently e.g. 100 visitors on your website). Or, you can also connect your Plausible website profile with your Google Search Console account and track which keywords bring traffic to your website(s).
The Plausible script is also open-source, lightweight (less than 1 KB), and privacy-friendly. All the traffic measurements are carried out anonymously. What is more, they do not use the data for any other purposes.
The only disadvantage of Plausible Analytics is that it is a paid tool. Their pricing starts at 6€ per month. However, I will gladly pay for such a decent tool and support its two co-founders, Marko and Uku. They also donate 5% of their revenue to organizations protecting the environment.
Overall, I like this tool a lot and I would recommend that you at least try it. They have a 30-day free trial, so you can give it a shot. Also, it works with Divi without any problems. I have already installed it on 6 Divi-powered websites.
WordPress expert. Divi user since 2014. I blog about WordPress and Divi, my favorite WordPress theme. When I’m not working with WordPress or writing an article for this blog, I’m probably learning Italian. You can read more about me here.